Creating social media content for real estate agents is its own full-time job these days. Social media is no longer just a place to catch up with friends and family or watch silly cat videos. It is fast becoming a crucial place to conduct business, too. It’s the ultimate “go where your customer is” strategy. Seeing this trend, social media platforms continue to develop new tools for making the B2B and B2C journey easier and faster. Real estate agents are no different than any other business in this way! But it isn’t enough to just be on the platforms. You need to be on the right platforms for you and you need to engage in a way that meets the algorithms so your content is optimized for a larger audience. Here are five ways you can manage your social media accounts to grow your business as a real estate agent.
Post Original Video Content
Video content is the best way to increase your audience reach on social media. It consistently performs better at holding viewers’ attention spans and satisfying the platform algorithms that push content to different users. Post short videos that educate viewers about real estate and inspire them to take action (for example, to call you when they need an agent!). These can be market updates, local business highlights, do’s and don’ts for buying and selling, or a peek at a day in the life of an agent. Participate in video trends every now and then and don’t forget to go LIVE!
Pay Attention to Trending Sounds
Always add a trending sound to your videos (on TikTok and Instagram Reels), even if your content has its own audio. Adding a sound will maximize your post’s reach in the same way a trending hashtag will. You can turn the trending sound down or even silence it so that your original audio can be heard, while still taking advantage of the boost from the algorithm. The key to this strategy is using the sound at the right time – when it’s just getting popular. Using a sound that was trending at its peak two weeks ago will not produce the same results as a sound that went viral two days ago.
Create Audio-Only Content
We talked about trending sounds, but now we’re going to look at original, audio-only content. While video content is still performing best, audio content is quickly catching up as social media platforms add new tools to compete with major podcast distributors (Spotify, Apple, Amazon, etc.). You can even modify your video content for an audio format as they will most likely attract different audiences. Think about doing a morning podcast on market updates or a weekly recap of interest rates. You can even create music playlists to share for open houses, housewarming parties, or cleaning day motivation!
Geo-tagging is a strategy to target audiences in specific areas by marking your posts with a location. This makes it easier for people to find you when they search for similar services in their local area. Search the location you want to tag first and make sure you’re using the correctly-spelled and most-used geo-tag (you only get to tag one location). Do this on every single post, even if the location doesn’t seem relevant to the content. And you don’t have to stick to your local market with geo-tagging. Use this strategy to expand your referral network in other cities, too.
Follow Your Mentors
You don’t just grow your business by marketing and attracting new clients – personal growth is important, too. Follow other agents on social media, including top performers and mentors you look up to in the industry. You can see if what works for them will work for you and learn from their experiences. One example is Glennda Baker, an Atlanta-based agent, who is in the top 1% of REALTORS® globally with a following of 818.1K on TikTok (@glenndabaker) and 104K on Instagram (@glenndabaker). Be sure to also follow your local board and the National Association of REALTORS® (Instagram: @NARdotRealtor | Facebook: @NARdotRealtor) to stay up to date on industry news.
To learn more about the apps that can help you manage your social media better, check out our blog on that here: Top Apps for Real Estate Agents to Manage Their Social Media. If managing your own accounts sounds overwhelming to you, don’t worry! There are many services that create social media content for real estate agents. Find one that fits your brand the best, and watch your engagement soar.
For high-quality property photos to go with your social media content, book Square Foot Photography’s services today!