5 Types of Agent Headshots and How to Use Them

Published On: February 28th, 2022Categories: Tips and TricksLast Updated: February 20th, 202211.4 min read

About the Author: Nicole Schnell

One of the first steps for new agents in real estate is to have professional headshots taken. It’s also a good idea for seasoned agents to refresh their headshots every now and then. Now, you may be thinking, “5 types of headshots, how can there be so many?” Your headshot should be treated as part of your marketing plan and showcase the diverse skillset you put to work in your business. Here are a few ideas to build up your headshot portfolio, so you can show potential clients what it’s like to work with you!

With a Plain Backdrop

The plain backdrop is a classic, professional headshot taken in front of a neutral-colored background (or photoshopped onto one). It usually shows a person from the waist or shoulders up, with a smile or a soft, neutral expression. This is best for business cards, award announcements, sponsorship opportunities, and other formal marketing materials.

Headshot of smiling business man isolated on white background

In an Office Setting

Another professional shot is taken in an office setting, usually with a desk or lobby area in the background. The primary focus is always on the agent, but a professional environment is slightly out of focus behind them. These headshots are great for any marketing materials, advertisements, and on your website. It’s a modern update to the traditional headshot style!

Happy smiling businesswoman standing in office

Talking to clients

You can’t really have a successful real estate business without working with clients. Take some (staged) photos of you talking to clients as if you are in a meeting. Use friends, colleagues, or paid actors if you like – create an image that a potential client will see and think, I want that to be me! These photos are great on your website and in buyer and seller presentations.

Happy couple shake hand of real estate agent

At an Open House

Take some time before your open house starts or get permission to use a home for a photo shoot. Set up as you normally would with your marketing materials, snacks, and beverages – show the experience a guest would have. These photos work great on your website and as part of your listing presentation to sellers. Don’t just talk about what you’ll do to sell a client’s home, show them!

Female real estate agent talking by mobile phone in kitchen open house

Having Fun in the World

People want to know who you are as a person, in addition to your skills – show them what you do outside of work. If you specialize in an area of town, take photos in front of a recognizable landmark. Be casual in your poses, taking some full-body photos to show the environment around you. Have fun with candid shots and in-action photos! These look great on your website, social media posts, and fun marketing materials.

Woman wearing coat and beret sitting on bench with coffee

If a picture is worth a thousand words, then you can really show potential clients what you do by creating a diverse headshot portfolio. Think about all the things you do for your business – are there any photo opportunities? You can use these on marketing materials and as templates to customize your social media posts. While not all of these are headshots in the traditional sense, the world of real estate isn’t exactly traditional anymore, either. It’s important for real estate agents to set themselves apart from other agents, and headshots are a great way to show off your skills and your personality!

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