7 Business New Year’s Resolutions to Grow Your Real Estate Career

New year, new goals, stronger business. You might have set some personal resolutions already, but what about your real estate business? Build a healthier, more profitable business with business New Year’s resolutions that keep you motivated and focused on growth. Let 2024 be the year you smash and surpass all your business goals! Here are seven business resolutions to guide your real estate journey this year:

1. Increase Your Sales Targets

Challenge yourself by setting ambitious (yet realistic) sales goals this year. The key is not to stretch your energy or resources – it isn’t always about selling more but selling smarter. For example, securing one higher-priced listing could get you to your goal faster than a few average-priced ones. Look for opportunities to maximize every action’s impact on your total sales volume. You might be surprised by how far you can go with (seemingly) less effort.

2. Find a Mentor

Whether you’re a new agent or a seasoned pro, guidance from a mentor can be game-changing for your growth. Find someone in real estate that you admire and want to emulate in your own business. If they aren’t available to mentor you themselves, they may have recommendations or other resources to share. Don’t underestimate virtual mentorship, either – follow your real estate idols on social media to gain insights from their experiences and successes.

3. Enhance Your Marketing Skills

Explore current marketing trends and strategies to increase your online presence and capture more of the competitive market. Take real estate-specific courses and webinars designed to build your skills and guide you to establish a brand as the go-to local agent. A well-planned marketing strategy won’t just increase your visibility and bring more leads. It will also help increase your chances of converting those leads and building a loyal client base.

4. Integrate More Technology

Take advantage of AI and task automation tools that can help improve your productivity and take care of repetitive tasks. Identify the areas in your workflow where technology can save you time, allowing you to focus on what matters most—closing deals. From automating emails to leveraging virtual reality for property tours, streamline your processes and find innovative ways to accomplish business more efficiently.

5. Refine and Record Business Processes

In the hustle of running your business day-to-day, it’s easy to overlook just how you’re running it. Take a moment to streamline your workflows and document your business processes. This not only ensures a smoother operation but also lays a foundation for scalability. Clear processes make delegation easier, whether you’re hiring assistance or simply optimizing your own task list. Update the document throughout the year as you find more efficient systems and processes.

6. Hire Assistance

Speaking of assistance, it might be time to expand your support network, especially if significant growth is one of your goals. This may mean growing your list of reliable partners and vendors, hiring an assistant, or assembling your own real estate team. The collaborative approach not only lightens your workload but takes your business to another level. It’s a strategic move that enables you to offer clients a higher level of service with even more valuable benefits.

7. Cultivate a Company Culture

Whether you’re a solo agent or managing a dynamic team, establishing a company culture can significantly boost motivation and performance. Clearly define your business values, set incentives for achieving goals, and celebrate milestones along the way — no matter how small. A positive and goal-oriented culture will also set the stage for future growth. Create an environment that nurtures both individual success and the potential evolution of your business.

Let these business New Year’s resolutions be your guide to growth and prosperity as you move through 2024. And Square Foot Productions is here to offer assistance for all your virtual staging and virtual remodeling needs. We digitally transform properties into eye-catching spaces that help potential tenants or buyers visualize their full potential. Reach out today to get started and take your property listings and marketing efforts to the next level.

Here’s to a successful and picture-perfect year ahead!