6 Virtual Staging Myths Busted!

Virtual staging can help you achieve a higher ROI on your marketing strategy for real estate listings. It’s more affordable than traditional, in-person staging and has a much faster turnaround, so you can do more business for less. Many people have some misconceptions about virtual staging, though, and we want to set those right! So, here are 6 of the most common myths about virtual staging and why they’re not true.

Myth #1: It Looks Fake or Misleading

Some people hear virtual staging and think of AI and clunky, unrealistic images. This is not true of professional virtual staging! At Square Foot Productions, we utilize high-quality 3D rendering technology and a vast library of lifelike furniture and décor to create compelling virtual scenes that enhance the property. Transparency is key, so we always recommend disclosing the use of virtual staging in your listings. Some MLS platforms even require it.

Myth #2: It Only Works for Vacant Properties

Virtual staging breathes new life into occupied properties as well as vacant ones! We offer item removal to remove existing furniture and clutter as an add-on to your virtual staging order. This transforms your occupied space into a clean slate for our expert designers to work their magic on. It’s great for properties with outdated furnishings, too much clutter, or furniture layouts that don’t fit the space. The wrong layout can turn off a buyer who was otherwise interested.

Myth #3: It’s Too Expensive and Time Consuming

Compared to traditional staging, virtual staging offers a significant cost and time advantage. There’s no need to rent furniture and physically stage the property, saving you time and money. Plus, you can experiment with different design styles to find the perfect look or attract a wider range of buyers with multiple virtual staging variations. Our virtual staging services start at just $19 per image – that equals significant savings! We also offer a 24-48 hour turnaround time.

Myth #4: It’s One-Size-Fits-All

Can’t you just copy and paste the virtual furniture and decor from one property listing to another? A modern high-rise condo decorated for a farmhouse aesthetic wouldn’t resonate with the right buyers. It’s vital to understand these distinct styles and tailor the furniture and décor to appeal to the target buyer. This attracts serious contenders who envision themselves living in that space and establishes a sense of connection with the property’s potential.

Myth #5: It’s Virtual, So It’s Easy

While virtual staging eliminates the physical hassle of furniture movement, it requires a skilled eye for design and spatial planning. Professional virtual stagers meticulously consider furniture placement, scale, and perspective to create a realistic and inviting scene that highlights the property’s best features. It may seem like an easy, drag-and-drop job, but it’s best to leave virtual staging to the pros, just as you would an in-person staging company.

Myth #6: It Doesn’t Make a Difference

If you’re thinking, “Virtual staging won’t make a difference for my listing,” then think again! Studies from the National Association of Realtors (NAR) show that home staging positively affects a buyer’s perspective and allows them to visualize living there. Virtual staging helps create a positive first impression and influence buyer decisions, ultimately leading to a faster sale and higher return on your investment.

Don’t miss out on the benefits of virtual staging! Place your order today to start marketing your virtually staged listing within 48 hours.