Virtual Staging Dos and Don’ts: Tips for a Successful Presentation

Who wouldn’t want to showcase their property listing in its best possible light, attract more buyers, and potentially sell faster? Virtual staging is your secret weapon! A strategic approach is needed to maximize its impact. While seemingly simpler than physical staging, attention to detail is just as important in the virtual world. When done right, prospective buyers and renters will be impressed at the potential and more likely to make an offer. Here’s our guide to the “dos and don’ts,” ensuring a stunning and successful presentation of your listing.

Virtual Staging Do’s

Do start with high-quality photography: Virtual staging requires a high-quality base image to achieve the best results. The right angles and some great lighting make all the difference to set the stage here. Ensure rooms appear in focus, bright, and inviting in the photos you want virtually staged. Hire a professional photographer for the best base photos!

Do use a clutter-free canvas: A clean and uncluttered space allows the virtual staging to really shine. Remove personal belongings and unnecessary furniture before your images are taken to create a blank canvas. Alternatively, you can book our add-on item removal service to virtually clean up the clutter and eyesores.

Do highlight the potential: Virtual staging works because it helps buyers envision themselves living in the space, forming an emotional connection with the property. Choose virtual furniture and decor that complement the property’s style and will resonate with your target audience. Show them the potential lifestyle they can enjoy!

Do consider a virtual refresh: For more dated properties, you may want to explore virtual remodeling instead. It goes beyond staging to freshen up walls, flooring, outdated finishes, fixtures, and more. Someone who’s on the fence about taking on a project property might be more willing after seeing the virtual results.

Virtual Staging Don’ts

Don’t overcrowd the space: Maintain a sense of balance and avoid cramming too much virtual furniture into a room. Let the space breathe, and remember to maintain clear walking pathways around objects and between rooms. Just because the staging is virtual doesn’t mean it should still follow the rules of the physical world.

Don’t choose clashing styles: It can be tempting to have a lot of fun and be creative with virtual staging, but there is such a thing as too much. Clashing styles or overly bold colors and patterns will only end up distracting from the property’s appeal. Stick to neutral colors and use cohesive styles to appeal to a wider range of buyers.

Don’t neglect the details: Pay attention to the small details! Straighten up the rugs, center artwork on the walls, style the throw pillows, and be thoughtful with your decor. Virtual staging is more than just dragging and dropping objects into the frame; it takes skill to achieve a polished look that captures attention.

Don’t misrepresent the space: Virtual staging should not create unrealistic expectations; it should only enhance reality. Maintain the property’s actual square footage and layout, and be sure to disclose when any virtual staging or remodeling has been done. You don’t want to upset potential buyers or get your license in trouble.

Partner With a Professional for Effortless Results

The biggest “do” of virtual staging? Partnering with a professional! Don’t go it alone – let Square Foot Productions handle the (virtual) heavy lifting for you. Our team of skilled designers have a keen eye for creating high-quality, realistic images that appeal to a broad range of buyers and renters. We use only the most photo-realistic furniture and décor, ensuring your listings showcase their full potential. You can simply relax and schedule property tours while we take care of crafting stunning visuals that leave a lasting impression.

Ready to unlock the power of virtual staging for your next real estate listing? Place your order now to attract more buyers and help reduce time on the market!