5 Ways to Use a Virtual Pool Remodel to Market Listings & Boost Attention

Everyone loves a home with a pool! That’s just common knowledge, but the data actually supports this. Even though things have cooled down a bit since the pandemic, homes with pools still sell at a 54% premium over homes without pools (Realtor.com). If you’re selling a home without a pool, it might be worth marketing the home with a virtual pool remodel. It might not result in that 54% premium, but buyers will be more likely to pay for the potential if they can visualize it.

Here are five ways to use a virtual pool remodel to market your listings and boost attention (and possible profits)!

Market the Whole Experience

It isn’t just about the pool; it’s about the whole experience of having a pool. They’re excellent gathering spaces, and they need the amenities to go with them. So, don’t just add a pool remodel; show a virtual makeover of the patio space, too. Paint the whole picture of friends and family coming over for a pool party and a cookout!

Keeping Up with the Neighbors

This drone shot does a great job of showing the entire property lot, but it also highlights what the house next door has. Adding a virtual pool remodel to the listing property gives it more equal appeal with the neighbor’s home. Now, a property that would otherwise not be comparable can be seen as inspiration instead of competition.

Transform It Into an Oasis

This is a gorgeous property with clever architecture that helps the home blend in with its surroundings. The virtual remodeling done here keeps the pool simple yet elegant, allowing it to complement the architecture and the natural beauty of the area. The furnishings and landscaping complete the look, fostering an emotional connection with potential buyers.

Showcase Different Angles

What’s better than one “perfect shot” of a pool remodel? Two “perfect shots!” This is a great way to show what it could look like from different angles. In the first example, the loungers are shown in full sunshine. In the second, the covered patio is easier to see and shows how shady that side of the house is. No matter what kind of pool experience a buyer wants, this house could have it all!